|
Adding technology to the creative mix: regression models, neural networks, pinpoint prospects - Supplement to Direct Marketing/Direct Marketing Days in
Regression models, neural networks, pinpoint prospects In the older, simpler days of selling direct, mail order gurus stimulated their creative juices ......(Continue Reading)
A key strategy to revenue growth: the right marketing infrastructure: not all successful revenue strategies are focused externally. Sometimes the strongest
Rather than examining strategies and programs that build revenue, this month's column looks at marketing organizational structure and resources and how their unique deployment can achieve desired r...(Continue Reading)
Steering toward profits; one of this year's automotive growth leaders, Winston R. Pittman Sr., found the right formula for success: a mix of domestic and
Survey the spacious, burgundy-carpeted, second-floor office of Winston R. Pittman Sr., and one will find a quote in bold black letters on a gold-plated ......(Continue Reading)
Pricing Strategy: Four Pricing Methods
One of the most difficult, yet important, issues an entrepreneur must decide is how much to charge for his product or service. While there is no one single right way to determine your pricing strategy, fortunately there are some guidelines that will...(Continue Reading)
Pricing Strategy: How Much Should You Charge?
One of the most difficult, yet important, issues an entrepreneur must decide is how much to charge for his product or service. While there is no one single right way to determine your pricing strategy, fortunately there are some guidelines that will...(Continue Reading)
Hitachi Debuts D8 Camcorders
Hitachi joins SONY in marketing Digital8 Camcorders for the Consumer Market....(Continue Reading)
|