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MARKETPLACE SEES THE LIGHT ON ENERGY; THE GOAL IS CONSERVATION AS THE INDUSTRY WEIGHS HOW TO MIX MARKETING STRATEGIES WITH ADVANCES IN TECHNOLOGY.
THINK YOU CAN'T AFFORD POWERFUL marketing in 2005? Don't be fooled into believing that only marketers with deep pockets reap substantial rewards. No ......(Continue Reading)
What's the plan? Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between
Rather than examining strategies and programs that build revenue, this month's column looks at marketing organizational structure and resources and how their unique deployment can achieve desired r...(Continue Reading)
A key strategy to revenue growth: the right marketing infrastructure: not all successful revenue strategies are focused externally. Sometimes the strongest
Plus-size retailers take a second look at marketing strategies. (Women's)....(Continue Reading)
Pricing Strategy: How Much Should You Charge?
One of the most difficult, yet important, issues an entrepreneur must decide is how much to charge for his product or service. While there is no one single right way to determine your pricing strategy, fortunately there are some guidelines that will...(Continue Reading)
Pricing Strategy: Four Pricing Methods
One of the most difficult, yet important, issues an entrepreneur must decide is how much to charge for his product or service. While there is no one single right way to determine your pricing strategy, fortunately there are some guidelines that will...(Continue Reading)
Plan and Develop Your Marketing Strategy
Having a marketing strategy can be the life or death of a business. If you aren't sure how to begin developing your marketing plan and strategy these resources will help you....(Continue Reading)
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