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Overcoming 'marketing myopia' - sales management - Brief Article
To be competitive, ad sales must merge old disciplines with the power of new technology. Way back in 1960, Theodore Levitt, writing in the Harvard ......(Continue Reading)
Overcoming 'Marketing Myopia' In Sales Management - Statistical Data Included - Brief Article
Overcoming 'Marketing Myopia' In Sales Management....(Continue Reading)
END; Marketing myopia
When Bell Atlantic publicized its long-distance pricing plans to New York residents on Jan. 4, the collective ho-hum could be heard from Manhattan to Montauk. Yes, it was big news to industry folk...(Continue Reading)
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