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Overcoming 'marketing myopia' - sales management - Brief Article
To be competitive, ad sales must merge old disciplines with the power of new technology. Way back in 1960, Theodore Levitt, writing in the Harvard ......(Continue Reading)
Overcoming 'Marketing Myopia' In Sales Management - Statistical Data Included - Brief Article
Overcoming 'Marketing Myopia' In Sales Management....(Continue Reading)
HOW ADVERTISING PRACTITIONERS VIEW ETHICS: Moral Muteness, Moral Myopia, and Moral Imagination
ABSTRACT: This study examines how advertising agency personnel perceive, process, and think about ethical issues. We conducted in-depth, elite interviews ......(Continue Reading)
Laser Surgery Vs. Lens Implants for Vision Correction
For people who don't want to bother with eyeglasses or contact lenses, two surgical options may be considered. One involves laser vision correction in which the clear front surface of the eye (cornea) is reshaped by laser. The other option involves i...(Continue Reading)
Why Business Plans Don't Get Funded
Your business plan is very often the first impression potential investors get about your venture. But even if you have a great product, team, and customers, it could also be the last impression the investor gets if you make any of these avoidable mis...(Continue Reading)
Conductive Keratoplasty (CK)
Conductive keratoplasty (CK) uses mild heat generated by radio frequencies to alter the shape of the eye and achieve clearer focus for people with farsightedness or presbyopia....(Continue Reading)
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