|
State of global marketing: new international products and how they are marketed
Weight Watchers Low Fat Cheese Spread is a soft cheese fortified with vitamins A, C and E. It contains 56 calories per serving and is packaged in 150g ......(Continue Reading)
The future is bright with consumer-led innovation: complex consumers pose marketing challenges that can be overcome when innovative dairy brands develop
Contemporary, lifestyles and values have produced four mega trends that are driving innovation in consumer goods. The trends--convenience, health, mood ......(Continue Reading)
Eco-quality - Buzz - marketing environmentally friendly products - Brief Article
If your product or service is environmentally friendly, should you market it as such? According to the August 2001 RoperASW's "Green Gauge" report, 41 percent of consumers say they don't buy such p...(Continue Reading)
Farmers Markets in New York and New England - Fresh Produce - Locally Made Products - Agriculture - Connecticut Maine Massachusetts Rhode Island New H
Farms and farmers markets in New York and New England - where to find fresh produce and locally made products in Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island, and Vermont....(Continue Reading)
Owning a New 'Market Space' or Product Category
In need of a fresh perspective? This article by Tom Brown at SalesVantage.com shows you the importance of creating a new category; one that your team invents, and one your new brand might own. "If you create it, you own......(Continue Reading)
Owning a New 'Market Space' or Product Category - Marketing Archives
Owning a New 'Market Space' or Product Category - In need of a fresh perspective? This article by Tom Brown at SalesVantage.com shows you the importance of creating a new category; one that your team invents, and one your new brand might own. "If you...(Continue Reading)
|