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Marketing Monterey
When people think of Monterey, what images come to mind? They might focus on the region's stellar golf courses, or the famous aquarium--but do they think of wine? Not yet. "Mention Napa, Son...(Continue Reading)
Marketing is key in an era of increased competition
Certainly, the theme was catchy, at least for a movie: "If you build it, they will come." Unfortunately, movies are often about make-believe....(Continue Reading)
Why marketing your business makes sense
In commercial real estate, brand awareness and positioning are paramount to achieving your business goals. However, in today's competitive field, many ......(Continue Reading)
Developing A Marketing Plan Through Marketing Objectives
How do you develop a marketing plan? Use this quick method of developing a marketing plan through using marketing objectives to move your marketing plan from plan to action....(Continue Reading)
Determining Your Brand's Objectives - Branding Strategy
Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve. How do you go about defining those objectives and putting a plan into place that will help you succeed in meeti...(Continue Reading)
Valuing Biotechnology Companies - Biotechnology Industry
The challenge of developing valuations for emergent biotechnology companies is exacerbated by uncertainty over the success of research and develoment efforts and the market size for finished products. The need for objective valuations upon which to b...(Continue Reading)
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