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Take it outside! Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors
Take it outside! Looking for new marketing opportunities?...(Continue Reading)

A new definition of marketing: the AMA's update can mean enormous opportunities for higher education
In August of 2004, the American Marketing Association LAMA) changed its definition of marketing. Unfortunately, this change received little recognition ......(Continue Reading)

SHOW TIME WELL SPENT; ORGANIZERS LOOK TO MAXIMIZE A SHRINKING RETAIL BASE WITH NEW CROSS-MARKETING OPPORTUNITIES.(home furnishing industry)
Its presence is hardly ubiquitous, but the creators of Yellow Arrow are hoping that their hybrid game, graffiti, grassroots city tour and guerrilla marketing effort will soon swamp L.A. Launched...(Continue Reading)

Marketing Opportunities Open Up with On-Hold Messaging
Are you missing an opportunity to boost your sales? Savvy marketers and customer-service managers are realizing that hold time can be a goldmine in making connections with customers and prospective customers. Learn how On Hold Messaging can open up m...(Continue Reading)

Marketing Opportunities Open Up with On-Hold Messaging - Marketing Archives
Marketing Opportunities Open Up with On-Hold Messaging - Are you missing an opportunity to boost your sales? Savvy marketers and customer-service managers are realizing that hold time can be a goldmine in making connections with customers and prospec...(Continue Reading)

On Hold Messaging Opens Up Marketing Opportunities - Part II
Savvy marketers and customer-service managers are realizing that hold time can be a goldmine in making connections with customers and prospective customers. Learn how On Hold Messaging can open up marketing opportunities for your company....(Continue Reading)


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