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The Wisdom of Bob Kestnbaum - direct mail marketing innovator's contributions to field
Byline: RAY SCHULTZ (rschultz@primediabusiness.com) Bob Kestnbaum, fresh out of the Navy, was the new kid at the Bell & Howell marketing department ......(Continue Reading)
Divided Court - defining direct response marketing
Byline: Ray Schultz The dicey question of just what constitutes direct response was debated by a group of multinational, multichannel judges at a Caples Awards cocktail party in November. Chall...(Continue Reading)
Creative Approach - Adobe Systems Inc.'s InDesign direct marketing campaign
Creative Approach.(Adobe Systems Inc.'s InDesign direct marketing campaign)...(Continue Reading)
Affiliate Marketing - Partnership Marketing
Developing and managing an affiliate marketing program effectively could give you a real boost in your business results. Use these resources to learn how to plan and manage your affiliate marketing campaign....(Continue Reading)
Marketing Consultant Profile - netStrategic LLC
The partners of netStrategic has a combined marketing and software development experience of over 50 years....(Continue Reading)
Howdy Partner!
Partnering is a highly-effective, low-cost advertising medium. Find out how every type of business can benefit from partnering....(Continue Reading)
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