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State of global marketing: new international products and how they are marketed
Weight Watchers Low Fat Cheese Spread is a soft cheese fortified with vitamins A, C and E. It contains 56 calories per serving and is packaged in 150g ......(Continue Reading)
The future is bright with consumer-led innovation: complex consumers pose marketing challenges that can be overcome when innovative dairy brands develop
Contemporary, lifestyles and values have produced four mega trends that are driving innovation in consumer goods. The trends--convenience, health, mood ......(Continue Reading)
Eco-quality - Buzz - marketing environmentally friendly products - Brief Article
If your product or service is environmentally friendly, should you market it as such? According to the August 2001 RoperASW's "Green Gauge" report, 41 percent of consumers say they don't buy such p...(Continue Reading)
Marketers Want Product Placement in Magazines
With product placement in books, movies, TV shows and video games, marketers want to open up editorials in print magazines to product placements. Industry pros call this church-and-state separation hurtful to their business and say it's time to break...(Continue Reading)
Marketers Want Product Placement in Magazines - Advertising Archives
Marketers Want Product Placement in Magazines - With product placement in books, movies, TV shows and video games, marketers want to open up editorials in print magazines to product placements. Industry pros call this church-and-state separation hurt...(Continue Reading)
Grooming Products Market Research
According a market research report from Packaged Facts, young men between the ages of 8 to 18 are an important and growing sector of the health and beauty care industry, representing a potential market of $2.8 billion by 2008....(Continue Reading)
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