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Stamp of approval: looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes
MARKETING AIMED at customer acquisition has leaped to the forefront in 2005 as many companies move away from more generalized branding efforts toward ......(Continue Reading)
Co-marketing promotions on the rise
NEW YORK -- While retailers and suppliers continue to debate the best way to move the needle with consumer and trade promotions, certainly co-marketing ......(Continue Reading)
Now playing: with cinema advertising, you can reach a captive audience—and make your marketing message the feature presentation
Now playing: with cinema advertising, you can reach a captive audience--and make your marketing message the feature presentation.(Tactics)...(Continue Reading)
Market Report on Adhesive Films and Tapes
Recent advances in adhesives technology are creating new opportunities for adhesive films and tapes in a number of industrial applications. A new report from Technology Assessment Associates covers the adhesives market....(Continue Reading)
Metal Market Reports - Page 1
Online sources of metal market reports and industry analysis from your About Metals Guide....(Continue Reading)
Electronic Markets Report Increased Trading Activity
The equity markets' adoption of electronic trading also continues to grow at a good clip. Investment Technology Group reported an upsurge in volume in June with 111 million U.S. shares per day trading on the firm's platform, which is the......(Continue Reading)
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