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Measuring up: testing the pretensions of market research and polling. . - Culture and Reviews - book review
Finding Out: Personal Adventures in Social Research--Discovering What People Think, Say, and Do, by Leo Bogart, Chicago: Ivan R. Dec, 306 pages, $27.50 ......(Continue Reading)
Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France - Book Review
By Stephen L. Harp (Baltimore and London: The Johns Hopkins University Press, 2001. xiii plus 356 pp. $42.00). The title of Stephen Harp's highly intelligent and engaging book connotes more than...(Continue Reading)
Redclift, Michael; Elizabeth Shove; Barend van de Meulen; and Sujatha Raman. Social Environmental Research in the European Union: Research Networks and
Cheltenham, United Kingdom: Edward Elgar, 2000. ix+142 pages. $65.00. This slender volume is a useful handbook written by professors for other professors ......(Continue Reading)
Small Business Information, Marketing Research, Trends, & Economy - GuideReviews
An index of Marketing Research, Trends, & Economy GuideReviews for the Small Business Information guide site....(Continue Reading)
Marketing Books and Reviews
You’ll find hundreds of marketing related books online, on the library bookshelf and at your favorite bookstore. Save time by starting with this hand-picked list of marketing books to quickly find some of the best....(Continue Reading)
Top 5 Marketing Books on Branding
Building a "value-added" brand in today's competitive global marketplace must be done by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Here are my top 5 picks of branding books you don't want to...(Continue Reading)
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