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Leading Ladies: women rule the marketplace, says one author. So why aren't ad-makers catching on? - Books - Marketing to Women by Martha Barletta - Brief
AMERICAN WOMEN ARE THE WORLD'S LARGEST ECONomy, yet few businesses market effectively to them, says Chicago marketing consultant Martha Barletta In Marketing to Women (Dearborn), Barletta details h...(Continue Reading)
Network marketing or pyramid scheme? Often considered a road to riches, direct selling can lead to financial disaster without the proper research. Consider
WHEN HE SIGNED UP TO BE AN INDEpendent associate for Pre-Paid Legal Services Inc., Cameron Brickey thought network marketing was an easy way to make ......(Continue Reading)
Measuring up: testing the pretensions of market research and polling. . - Culture and Reviews - book review
Finding Out: Personal Adventures in Social Research--Discovering What People Think, Say, and Do, by Leo Bogart, Chicago: Ivan R. Dec, 306 pages, $27.50 ......(Continue Reading)
Marketing Books and Reviews
You’ll find hundreds of marketing related books online, on the library bookshelf and at your favorite bookstore. Save time by starting with this hand-picked list of marketing books to quickly find some of the best....(Continue Reading)
Top 5 Marketing Books on Branding
Building a "value-added" brand in today's competitive global marketplace must be done by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Here are my top 5 picks of branding books you don't want to...(Continue Reading)
Market Research Basics - Do-It-Yourself Market Research
This guide to do-it-yourself market research explains how to conduct market research, including tips for designing your own market research surveys and market research questionnaires. This page explains the basics of market research....(Continue Reading)
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