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Private/For-Fee Services - information on affluent consumers provided by market research and consulting companies
PRIVATE/FOR-FEE SERVICES.(information on affluent consumers provided by market research and consulting companies)...(Continue Reading)
The Test Drive - ethnographic research and marketing research
THE TEST DRIVE.(ethnographic research and marketing research)...(Continue Reading)
Who can cure the pharmaceuticals? Margaret Cook on how the influence of drugs companies has seeped, through their control of research and even of the official
"Trying to force a financial camel through the eye of a scientific needle" was the metaphor used to describe the Herculean task of regulating ......(Continue Reading)
Market research for design companies
You may think that market research is for other businesses, but market research is important to design companies, too....(Continue Reading)
Customer Satisfaction
Customer Satisfaction Research Obsessing Companies in Bad Economy, Reports InsightExpress....(Continue Reading)
Expedia, Travelocity and Sheraton Lead the Pack
Market research company Vividence studied consumers trying to use hotel and hotel room booking sites to plan and purchase travel. The results? Sites still have a long way to go -- consumers experienced problems as often as every three minutes......(Continue Reading)
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