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The Test Drive - ethnographic research and marketing research
THE TEST DRIVE.(ethnographic research and marketing research)...(Continue Reading)

Brand Awareness - marketing research
WAKE UP! YOUR BRAND ISN'T YOUR SAVIOR, AND ALL THE CIRCUS ANTICS IN THE WORLD WON'T SAVE YOUR COMPANY. WHAT CAN? WELL... HAVE YOU GIVEN GOOD BUSINESS ......(Continue Reading)

eLiza helps heal ailing networks - IBM research and development project - Company Business and Marketing - Brief Article
ARMONK, N.Y. -- A research and development project from IBM Corp. promises to help networks find what ails them and fix it. Called Project eLiza, the initiative is designed to help organizations...(Continue Reading)

Market research for design companies
You may think that market research is for other businesses, but market research is important to design companies, too....(Continue Reading)

Customer Satisfaction
Customer Satisfaction Research Obsessing Companies in Bad Economy, Reports InsightExpress....(Continue Reading)

Expedia, Travelocity and Sheraton Lead the Pack
Market research company Vividence studied consumers trying to use hotel and hotel room booking sites to plan and purchase travel. The results? Sites still have a long way to go -- consumers experienced problems as often as every three minutes......(Continue Reading)


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