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In focus - use of focus groups in marketing research
Focus groups, when conducted properly, are an excellent source of information for market researchers. Researchers should identify the information they need, select a group that represents the target m...(Continue Reading)
On target: you need market research to hit the mark with prospects. But if costly surveys and focus groups just aren't in your financial picture, try these
Would you shell out $200 for a pair of shoes without trying them on? Plunge into a steaming bath without dipping a toe in first? Of course not--but people do the business equivalent every day. Many...(Continue Reading)
The Test Drive - ethnographic research and marketing research
THE TEST DRIVE.(ethnographic research and marketing research)...(Continue Reading)
Market Research : Is it the Right Marketing Career for You?
Is a career in market research right for you? Find out what this marketing career track has in store for you and what job opportunities are available in market research....(Continue Reading)
Market Research Basics - Do-It-Yourself Market Research
This guide to do-it-yourself market research explains how to conduct market research, including tips for designing your own market research surveys and market research questionnaires. This page explains the basics of market research....(Continue Reading)
Market Research for Small Business
Fast and easy access to the best small business market research resources on the Web. Everything you need to outsell and outcompete your competitors....(Continue Reading)
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