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The power behind B.E. research
Ever wonder how the BE 100s are put together, or how we develop our various lists throughout the year? The B.E. research division of our marketing department ......(Continue Reading)
Market research in Japan: it's one of the world's biggest consumer markets, but when it comes to market research, Japan is way behind. Now two companies
WALK DOWN ANY STREET, jump on any train, open any magazine: When it comes to advertising, Japan is probably the world's most congested place. The explosion of marketing in Japan coincided exactly...(Continue Reading)
Hot Tip: It's the Research, Stupid
Byline: KATIE MULDOON "I don't get it. We're using the Most Fantastic Analytical Wonder Ever Devised Software, Clever Consul-tants Unlimited and Miracle-In-a-Box Databases. Yet, we just can'...(Continue Reading)
Spinning The Polls
There are alot of polls about these days - it seems like a new market research firm pops up each week with a new poll on the election. One of the interesting consequences is that we see numbers that are......(Continue Reading)
Key Findings On Digital Marketing
Report Proves That Online Advertising is an Effective Medium for Customer Retention and Increasing the Lifetime Value of Customers....(Continue Reading)
Pollsters and Poll Data
Polls are conducted for various media outlets. This section provides access to current poll results and historical polling data. In order to be included, a poll must provide the full text of the question asked and information about the polling method...(Continue Reading)
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