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Measuring up: testing the pretensions of market research and polling. . - Culture and Reviews - book review
Finding Out: Personal Adventures in Social Research--Discovering What People Think, Say, and Do, by Leo Bogart, Chicago: Ivan R. Dec, 306 pages, $27.50 ......(Continue Reading)
Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France - Book Review
By Stephen L. Harp (Baltimore and London: The Johns Hopkins University Press, 2001. xiii plus 356 pp. $42.00). The title of Stephen Harp's highly intelligent and engaging book connotes more than...(Continue Reading)
Redclift, Michael; Elizabeth Shove; Barend van de Meulen; and Sujatha Raman. Social Environmental Research in the European Union: Research Networks and
Cheltenham, United Kingdom: Edward Elgar, 2000. ix+142 pages. $65.00. This slender volume is a useful handbook written by professors for other professors ......(Continue Reading)
Market Research
Market and industry research reports and statistics on the composites industry....(Continue Reading)
Marketing Books and Reviews
You’ll find hundreds of marketing related books online, on the library bookshelf and at your favorite bookstore. Save time by starting with this hand-picked list of marketing books to quickly find some of the best....(Continue Reading)
Market Research : Is it the Right Marketing Career for You?
Is a career in market research right for you? Find out what this marketing career track has in store for you and what job opportunities are available in market research....(Continue Reading)
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