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A statistical analysis of marketing promotions ABSTRACT This paper examines three types of common marketing promotions and their possible outcomes. The first of these concerns a scratch card give-away ......(Continue Reading)
Mind over market: over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book Guerrilla Marketing. Now, Have you ever wondered why you don't have all the clients or customers you need? Many times it's because you can't decide where to begin marketing, you aren't sure how to put the pieces together, o...(Continue Reading)
Internal marketing pearlsPart 2: you can promote your practice from inside your office In Part 1 of this series, I discussed the use of recall letters and EOB's as internal marketing tools. Here are some additional internal marketing concepts....(Continue Reading)
Elements in the Situational Analysis Before developing any given marketing strategy it is important to conduct some form of analysis. This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provid...(Continue Reading)
Elements in the Situational Analysis Before developing any given marketing strategy it is important to conduct some form of analysis. This should form an essential part of any business or marketing plan and should be reviewed over time to ensure that it is kept current.......(Continue Reading)
Plan and Develop Your Marketing Strategy Having a marketing strategy can be the life or death of a business. If you aren't sure how to begin developing your marketing plan and strategy these resources will help you....(Continue Reading)
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