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Culinary Feat - KitchenAid's marketing strategy
Byline: ALISON STEIN WELLNER FOR WANNABE CHEFS, PICTURES SPEAK LOUDER THAN WORDS. THE MEMO Golden baked bread, steaming hot from the oven. Cool banana ......(Continue Reading)
Holy Toledo! - General Motors' marketing strategy for its OnStar navigation system
Holy Toledo!(General Motors' marketing strategy for its OnStar navigation system)...(Continue Reading)
Road to Recovery - Bayer Consumer Care's marketing strategy for Aleve pain medication
Road to Recovery.(Bayer Consumer Care's marketing strategy for Aleve pain medication)...(Continue Reading)
Internet Marketing Strategies and Techniques
Explore strategies and techniques that you can use on the Internet that will enhance and support your business's overall marketing objectives. Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and ove...(Continue Reading)
Internet Marketing for Entrepreneurs: Website Strategy, Search Engine Marketing, Online Publicity
It's impossible to talk about an entrepreneurial marketing strategy these days without talking about your online marketing. There's more to it than just having a website: search engine optimization, online publicity, business weblogs, and more....(Continue Reading)
Top 5 Marketing Books on Branding
Building a "value-added" brand in today's competitive global marketplace must be done by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Here are my top 5 picks of branding books you don't want to...(Continue Reading)
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