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A key strategy to revenue growth: the right marketing infrastructure: not all successful revenue strategies are focused externally. Sometimes the strongest
Rather than examining strategies and programs that build revenue, this month's column looks at marketing organizational structure and resources and how their unique deployment can achieve desired r...(Continue Reading)
Winning Strategy - Citi Card marketing
Byline: Robbin Smilg The saying goes that you've got to play to win. For Citi Cards, the name of the game is getting cardholders spending to win. The credit titan uses prize promotions both onl...(Continue Reading)
Developing a marketing strategy - Nuts and Bolts of Business
Marketing is the process of creating customers for your services in enough quantity and in a timely fashion to generate profits and be successful. The ......(Continue Reading)
Marketing Strategy - Sell To Your Target Market
The first step of an effective marketing strategy is to find and sell to your target market. Marilyn Guille explains how to identify your target market and how to zero in on your target market by using market segmentation....(Continue Reading)
Marketing Strategies to Attract New Business
Want to attract new business but have a small marketing budget or none at all? Kelley Robertson presents eight inexpensive marketing strategies that will generate new business leads....(Continue Reading)
Export Marketing Strategies for Successful International Marketing
International marketing is not the same as domestic marketing. These marketing strategies will help you successfully enter the international market and export your goods and/or services....(Continue Reading)
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