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Interactive marketing the old-fashioned way: publisher applies contest strategy to sell African American mystery
Who Killed Tiffany Jones?, published under the Amistad imprint, is the first time a major publisher has employed the interactive approach to an African ......(Continue Reading)
Use oversize art to fill a tall niche: an interior designer expands her reach by marketing to clients with oversize walls - strategy
High ceilings and great rooms used to be reserved for the upper class--people who could hire designers to decorate their rooms with grace and flair....(Continue Reading)
Road to Recovery - Bayer Consumer Care's marketing strategy for Aleve pain medication
Road to Recovery.(Bayer Consumer Care's marketing strategy for Aleve pain medication)...(Continue Reading)
Marketing Strategies to Attract New Business
Want to attract new business but have a small marketing budget or none at all? Kelley Robertson presents eight inexpensive marketing strategies that will generate new business leads....(Continue Reading)
Internet Marketing Strategy - Using Web Metrics To Improve Your Site
The goal of any web presence should be to improve the business as a whole and complement its offline marketing and sales efforts. In other words, to help it achieve maximum profitability. Learn how using web metrics can help you improve your website....(Continue Reading)
Export Marketing Strategies for Successful International Marketing
International marketing is not the same as domestic marketing. These marketing strategies will help you successfully enter the international market and export your goods and/or services....(Continue Reading)
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