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More distributors see a bump in business: a slowly improving economy and a greater emphasis on marketing trigger the rise.(DISTRIBUTORS' SURVEY)
ACCORDING TO a November 2004 Jupiter-media Corp. executive survey, 42 percent of marketers who did not personalize their e-mail messages achieved a conversion rate of less than 1 percent, while 42...(Continue Reading)
The name game: get friendly with your prospects by including their names—and personalized content—in your marketing e-mails
QUESTION: How can I use market research to make decisions on new and current products, promotions and product positioning? ANSWER: It makes sense to check in with your market to see how you can b...(Continue Reading)
How does your store stack up? A customer survey can pay off in the long run.(Marketing)
Forget focus groups, those expensive gatherings of real people around a table to react to new products or campaigns. When Mexico's Grupo Editorial Expansion ......(Continue Reading)
Research
Reach your target market and generate high response. Advertising, marketing, public relations and television professionals can benefit from this set of research resources....(Continue Reading)
Metals Industry Poll
Metals industry polls from About.com: U.S. Tariffs on imported steel will help or hurt the U.S economy?...(Continue Reading)
Do-It-Yourself Market Research - Market Research Tips
This guide to do-it-yourself market research explains how to conduct market research, including tips for designing your own market research surveys and market research questionnaires. This page gives market research tips to help you get the most out...(Continue Reading)
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