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The name game: get friendly with your prospects by including their names—and personalized content—in your marketing e-mails
ACCORDING TO a November 2004 Jupiter-media Corp. executive survey, 42 percent of marketers who did not personalize their e-mail messages achieved a conversion rate of less than 1 percent, while 42...(Continue Reading)
Give it a go: a "hands-on" approach to marketing your product could be just the thing to win customers
Give it a go: a "hands-on" approach to marketing your product could be just the thing to win customers.(Tactics)...(Continue Reading)
Young at heart: are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
IF YOU WANT TO FIND THE NATION'S DEEPEST pockets, look to adults aged 54 to 64. They have a higher estimated average net worth--at $210,000--than any ......(Continue Reading)
Steel Import Market Survey
American Institute for International Steel's April, 2005, Steel Import Market Survey reports trends and forcasts on a variety of steel products including hot rolled sheet, cold rolled sheet, corrosion resistant, CTL plate, rod & wire, bars, structura...(Continue Reading)
Mobile Games Market | Survey of Mobile Gaming and What Mobile Gamers are Playing
Mobile gaming is more than just a fad, according to Mobile Games: Whos Playing, a report based on a survey which explores the key growth drivers in the mobile gaming market, including adult and teen mobile gamers' purchasing habits and how much the...(Continue Reading)
Catalog Shoppers | Direct Marketing Association Survey of Catalog Shoppers
Americans who shop from catalogs are loyal mail-order shoppers, making an average of 15 catalog purchases each year, according to a new study from the Direct Marketing Association....(Continue Reading)
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