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Holy Toledo! - General Motors' marketing strategy for its OnStar navigation system
Holy Toledo!(General Motors' marketing strategy for its OnStar navigation system)...(Continue Reading)
King James? Cisco System's chief marketing officer is looking to boost the company's profile in the SMB
James Richardson knows about being in a tough spot. In 1990, at age 32, he started Cisco's Canadian subsidiary by himself. Today, Cisco Canada is a large, very admired company in the IT industry....(Continue Reading)
The a-listers' belief system: why was there a Scientology tent on the set of War of the Worlds? Boyd Farrow explains how this cult religion, whose followers
The summer blockbuster season has been dominated by an evil galactic ruler who, 75 million years ago, blew up 178 billion abducted alien souls with hydrogen bombs planted in earth's volcanoes and b...(Continue Reading)
Diebold to Market Paper-Trail E-Voting System
Company designs new machines with printers for voter-verified paper trail....(Continue Reading)
A Comparison of the Distribution System in Europe to China
A Comparison of the Distribution System in Europe to China....(Continue Reading)
You Are Where You Live - Claritas PRIZM Clusters
The Claritas demographic and marketing system PRIZM sorts the ZIP Codes of the United States into 62 different clusters....(Continue Reading)
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