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Healthcare Marketing, Sales and Service: an Executive's Companion
Healthcare Marketing, Sales and Service: An Executive's Companion John F. O'Malley 2001, 167 pp $63 softcover As a consequence of regulated reimbursement, operational overhead, and clinical...(Continue Reading)
Top 10 Marketing Books You Should Be Reading
Just when you thought you had wrapped up your list of New Year's resolutions, I have one more for you and the rest of your management team: A strategic ......(Continue Reading)
Marketing your medical practice through the web—part 2: the key to a successful medical website is its content
One-to-One Communication Millions of people interact via the Web everyday, but it is also a very intimate medium. In the privacy of the home, a person ......(Continue Reading)
Top 5 Marketing Books on Branding
Building a "value-added" brand in today's competitive global marketplace must be done by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Here are my top 5 picks of branding books you don't want to...(Continue Reading)
Top Retail Text Books
Excellent general reference retail text books....(Continue Reading)
Market Day - Amy Lowell (1874-1925)
Read "Market Day," by Amy Lowell (1874-1925)....(Continue Reading)
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