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Sales versus scholarship in medical device procurement
I received an e-mail regarding the April 2005 Clinical Business Strategies column, "What can, should and does a physician preference item cost anyway?" The e-mail's author described him...(Continue Reading)
Don't sell Print against the WEB: It's imperative that ad sales reps talk about the total customer experience, not the strengths of print versus online
Don't sell Print against the WEB: It's imperative that ad sales reps talk about the total customer experience, not the strengths of print versus online....(Continue Reading)
Fish tales: in a category awash with news both positive and negative, sales of fish and seafood items have managed to grow. Relatively inexpensive, the
Positives abound for the seafood industry, including the fare's healthful perception. With more consumers embracing the health and wellness trend (be ......(Continue Reading)
Marketing Plans Versus Marketing Strategy
Before you can write an effective marketing plan, you need to know the difference between a marketing strategy and a marketing plan. This article explains the difference and shows how to get started developing a marketing plan....(Continue Reading)
Direct Sales vs. Resellers
From "adoree2": "Can anyone advise on how to handle the logistics of marketing directly to customers versus marketing through resellers?"......(Continue Reading)
Creating A Sales And Marketing Strategy
How to kickstart your sales and marketing by creating an effective sales and marketing strategy....(Continue Reading)
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