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Get in the game: score marketing points with video game product placement
HIP BUSINESSES CAN NOW shoot for sales in a new way. Says Michael Oxman, managing director of JAM International Partners Inc. in Chicago, a firm specializing ......(Continue Reading)
Hollywood ups the ante on DVD and video marketing - General Merchandise - ad campaigns for mega-hits on video are breaking records - Brief Article
Hollywood ups the ante on DVD and video marketing. (General Merchandise).(ad campaigns for mega-hits on video are breaking records)...(Continue Reading)
Twentieth Century Fox Home Entertainment - Vendor News - plans marketing blitz for "Ice Age" video release - Brief Article
Twentieth Century Fox Home Entertainment. (Vendor News).(plans marketing blitz for "Ice Age" video release)...(Continue Reading)
Comcast To Market New Video Recorder
The cable TV industry takes a leap forward in user convenience as Comcast introduces the availability of its new cable box, beginning with its subscribers in New England. This is no ordinary cable box; the "Motorola Box" will allow subscribers......(Continue Reading)
Self-Destructing DVD Begins Test Marketing - Home Video/DVD Archives
Self-Destructing DVD Begins Test Marketing - Buena Vista Home Entertainment has begun test marketing self-destructing DVDs in four U.S. cities: Austin, Kansas City, Charleston, and Peoria. Initially, only about eight titles are expected to be availab...(Continue Reading)
No more DirecTiVo?
DirecTV announced Wednesday that it will stop marketing Digital Video Recorders (DVRs) from TiVo this year, as part of a broader plan to replace them with News Corp.-created Digital Video Recorders (DVRs). TiVo has a contract with DirecTV until 2007,...(Continue Reading)
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