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B&W's Ivey Eyes Greater Relevance, Local Flavor, for Lucky Strike & Kool - guerilla cigarette marketing - Brief Article
Talk radio, e-mail and plain old word of mouth are helping Brown & Williamson's Lucky Strike become more edgy, daring and hip. Word got around last summer about the toll-free number listed on Lucky...(Continue Reading)
Point and click: do-it yourself marketing materials that do the work for you - guerilla marketing
Marketing management for small businesses can be made profitable if marketing materials such as newsletters, brochures, and postcards can be produced an ......(Continue Reading)
Sending out an S.O.S.: with guerilla marketing on the rise, what's an agency behemoth to do? (Ad Infinitum). (book review)
Even the world's largest marketer can, on occasion operate under the national radar. When consumer products giant Procter & Gamble introduced Jeckles, ......(Continue Reading)
Guerilla Marketing: Great Book on Guerilla Marketing
Here is an interesting, bold, and irreverent book on guerilla marketing. See how big and small corporations across the map have used marketing creativity to gain share and profits. And, get seriously entertained as you read this guerilla marketing bo...(Continue Reading)
Guerilla Marketing! Flash in the pan OR Evergreen concept?
Here is an interesting, bold, and irreverent book on guerilla marketing. See how big and small corporations across the map have used marketing creativity to gain share and profits. And, get seriously entertained as you read this guerilla marketing bo...(Continue Reading)
Guerilla Marketing! Flash in the pan OR Evergreen concept? - Business Majors Archives
Guerilla Marketing! Flash in the pan OR Evergreen concept? - Here is an interesting, bold, and irreverent book on guerilla marketing. See how big and small corporations across the map have used marketing creativity to gain share and profits. And, get...(Continue Reading)
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