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The Best Ways Out - unsubscribing to email marketing Byline: GEOFF SMITH When Paul Simon wrote his ode to breaking up "50 Ways to Leave Your Lover" back in 1975, he had no idea the song's sentiments would apply to e-mail newsletters some 28 years l...(Continue Reading)
Meeting of the Minds - roundtable on email direct marketing - Interview Byline: KRIS OSER No longer the new kid on the block, e-mail has grown up to the point that it's as much in the game as direct mail and telemarketing....(Continue Reading)
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