|
Generating buzz on the street: guerrilla marketing street teams serve as the eyes and ears of urban consumers
As an intern at Bad Boy Entertainment, Shawn Prez did not view the other interns as his competition. Instead, he looked to the company's executives as the people he had to keep pace with. Prez's de...(Continue Reading)
Fink, Pepsi: help chains leverage brand-power - Retailers/Suppliers Summit Panel 2 - Interview
Fink, Pepsi: help chains leverage brand-power. (Retailers/Suppliers Summit Panel 2)....(Continue Reading)
Brand marketing in today's cluttered political marketplace - politics United States
A candidate who sees himself or herself as a brand can cut through the communication clutter and achieve the message discipline essential to a successful ......(Continue Reading)
Chinese News -- Business News
The place for news, headlines and culture events about China and Chinese on the Net...(Continue Reading)
Tip of the Week: Check for Specials on Banner Ads - Advertising Archives
Tip of the Week: Check for Specials on Banner Ads - As you and your advertising budget enter the New Year, be sure you know what you're getting. Before you purchase banner ad space on the Web, ask if you're buying CPM (cost per thousand impressions)...(Continue Reading)
Creating Powerful Promotional Marketing
Promotional marketing is a business marketing strategy designed to stimulate a customer to take action towards a buying decision. Is your small business promotional marketing ready?...(Continue Reading)
|