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STATUS REPORT; UPSCALE, PREMIUM, PRIVATE-LABEL PRODUCTS MAY BE THE FINAL TIER IN RETAIL STORE BRAND STRATEGY, BUT MARKETING OPPORTUNITIES REMAIN.
NEW YORK--Major League Soccer's print/TV image campaign for 2001 features players such as Tony Meola, Brian McBride and Hristo Stoichkov explaining their ......(Continue Reading)
Bud, Pepsi, Kellogg Lace it Up for MLS Hispanic Push - corporate sponsorship of Major League Soccer part of league's strategy - Brief Article
PURCHASE, N.Y. -- Britney Spears has signed a multiyear global marketing pact with PepsiCo. The agreement calls for creative collaboration on new Pepsi ......(Continue Reading)
Pepsi signs Britney to global marketing deal - popular singer Britney Spears - Brief Article
Fink, Pepsi: help chains leverage brand-power. (Retailers/Suppliers Summit Panel 2)....(Continue Reading)
Brand Building - BRANDS: You and Your Aura
Today, brands are alive. They bring tears to your eyes (Lifetime), call you to action (Nike), make you smile (Volkswagen). They are more than just a name; they are all that surrounds that name: brand and aura. Learn more in this guest article by Emil...(Continue Reading)
Human Resources as Product: Be the Human Resources Brand of Choice in Your Organization
Human Resource practitioners need to rethink their role as a department not just for contributing to their organization's bottom line, but for their survival. Learn how to be the brand of choice in your organization!...(Continue Reading)
Human Resources as Product: Be the Human Resources Brand of Choice in Your Organization
Human Resource practitioners need to rethink their role as a department not just for contributing to their organization's bottom line, but for their survival. Learn how to be the brand of choice in your organization!...(Continue Reading)
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