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GlaxoSmithKline - Supplier News - pharmaceutical firm launches advertising campaign for smoking cessation products - Brief Article
GlaxoSmithKline launched a new advertising campaign to address the dramatic shift in smokers' attitudes toward quitting, the company reported. The ......(Continue Reading)
Pharmaceutical Industry Defends Drug Advertising
The Center for Medical Consumers has opposed direct-to-consumer advertising of prescription drugs ever since the ads began to appear in the early 1980's....(Continue Reading)
Truth in advertising - Food and Drug Administration asks pharmaceutical companies to change their misleading ads for AIDS drugs - Brief Article
The FDA gives drug companies 90 days to come up with ads that represent HIV's true toll Can ads for AIDS drugs promote unsafe sex? At first blush, ......(Continue Reading)
DTC Advertising - Biotechnology and Pharmaceutical Industry
With patients becoming increasingly involved in influencing drug prescription choices, the role of direct to consumer advertising merits evaluation. Read this series of articles for more information on DTC advertising....(Continue Reading)
Press Release: Abbott Laboratories Gratified by Court's Decision Granting Preliminary Injunction Against Watson Pharmaceuticals' False Advertising Aga
Federal Court to Help Protect Patients Against Misleading Information About Synthroid(R) (levothyroxine sodium, USP) Company Seeks Injunction to Halt 'Orchestrated Campaign of Fear And Confusion' by Watson Pharmaceuticals...(Continue Reading)
Drug Companies Adopting New Ad Guidelines
The pharmaceutical company is adopting new advertising guidelines, requiring televised commercials to clearly present drug risks and promote discussions with doctors - messages in the past have been as simple as 'ask your doctor about ____'. While su...(Continue Reading)
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