Pharmaceutical Marketing

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"Medical journals are an extension of the marketing arm of pharmaceutical companies"
The article with this title, published in the May 2005 PLoS Medicine, is particularly interesting because the author was an editor of the British Medical ......(Continue Reading)

Over two-thirds of adult Americans trust their doctors to choose the best drugs for them, despite the aggressive marketing they receive from pharmaceutical
Over two-thirds of adult Americans trust their doctors to choose the best drugs for them, despite the aggressive marketing they receive from pharmaceutical ......(Continue Reading)

Nastech Pharmaceutical - Branded News - to reacquire from Pharmacia all developing and marketing rights of experimental impotence drug - Brief Article
Nastech Pharmaceutical. (Branded News).(to reacquire from Pharmacia all developing and marketing rights of experimental impotence drug )...(Continue Reading)

NOW, Gray Panthers, SPAN to Take Action Against Pharmaceutical Market Abuses, Including Synthroid
Information about the Stop Patient Abuse Now campaign, to prevent pharmaceutical abuses, including those perpetrated by Synthroid, the top-selling thyroid medicine, used to treat hypothyroidism, from Thyroid Guide and patient advocate, Mary Shomon...(Continue Reading)

Generics Market Getting More Complex
Traditionally, there have been two types of pharmaceutical firms; pioneers that developed branded drugs and generics that produced copies of off-patent drugs. Facing increased competition, generics and pioneers are invading each other's businesses. R...(Continue Reading)

BioJapan 2004 - promoting biotech growth in Japan
Japan is the world's second largest pharmaceutical market, yet its biotechnology industry lags behind the USA and Europe. This article from IMS Health examines the hurdles for Japan's biotechnology industry and identifies the signs that increased gro...(Continue Reading)


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