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MasterCard Fields a Full Lineup Keying on Baseball's All-Star Game - several professional sports marketing briefs - Brief Article
MasterCard will stage a slew of baseball-themed marketing activities around Major League Baseball's All-Star Game July 10 at Seattle's Safeco Field....(Continue Reading)
NFL Sacks 'Power' Ploy; MLB Aims for One Voice - professional sports marketing - Brief Article
The NFL is pulling the plug on "Feel the power," its four-year-old ad campaign that developed into an overall promotional theme for the league. In a ......(Continue Reading)
Is the playing field level for Black female sports agents? The numbers indicate that there are too few Sisters representing athletes
THE professional sports locker room. While it's a place that has been de-mystified somewhat by journalists and broadcasters, there's still something ......(Continue Reading)
Pro Sports Barons Line Up for More Corporate Welfare
Tom Benjamin at Canucks Corner Weblog looks at how new U.S. tax legislation will line the pockets of the fat cats who own sports teams: "One line is added to an omnibus bill, and Shazzam! Major league sports franchises in......(Continue Reading)
Better than Dogfighting ...
The good news: Boxing is NOT the most hated or disliked sports in America. The bad news: It only trails dogfighting, pro wrestling and bullfighting. Ouch! According to a poll conducted by the Sports Marketing Group in Atlanta, pro boxing......(Continue Reading)
Which Professional Dallas Sports Team is Your Favorite?
Come vote in our poll. Tell us which professional sports team in Dallas is your favorite.......(Continue Reading)
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