Product Marketing Management

Give it a go: a "hands-on" approach to marketing your product could be just the thing to win customers
Give it a go: a "hands-on" approach to marketing your product could be just the thing to win customers.(Tactics)...(Continue Reading)

All fired up: with the right marketing plan, your product will blaze trails across the globe
All fired up: with the right marketing plan, your product will blaze trails across the globe.(Innovations)(Robustion Products Inc.)...(Continue Reading)

Get in the game: score marketing points with video game product placement
HIP BUSINESSES CAN NOW shoot for sales in a new way. Says Michael Oxman, managing director of JAM International Partners Inc. in Chicago, a firm specializing ......(Continue Reading)

Marketing Career Profile : Product Development Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality s...(Continue Reading)

Marketing Career Profile : Product Manager
Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality s...(Continue Reading)

Consumer Products Industry Inventory Management Case Study - Luxottica Group
With annual sales of $2 billion, Luxottica Group is a world leader in the design, manufacture, marketing and distribution of eyeglass frames. The company’s brands include Giorgio Armani, Yves Saint Laurent, RayBan, and Emanuel Ungaro. Luxottica dist...(Continue Reading)