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In the spotlight - Retail Register - product placement - Brief Article
Choosing a featured product for your advertising isn't as easy as picking a pretty picture. Greg Jones, vice president of marketing at Nova Marketing, ......(Continue Reading)
The money shot: why we don't flinch at movies and TV shows crammed with products - Culture quotient: PT's take on the season's most astute and obtuse media
Product placement has become a bit like air pollution. We may grimace or cough when we catch a whiff, but most of the time we shrug it off as part of ......(Continue Reading)
Virtual product placement on the rise
LONDON -- With conventional product placements in movies and television booming, can virtual product placement be far behind? "The whole product ......(Continue Reading)
Product Placement Makes a Virtual Leap
You've seen product placement in movies and on TV. Now product placement is branching out into an area where the possibilities are virtually endless - video games....(Continue Reading)
Product Placement Hits the Airwaves
New TV shows are taking advantage of product placement to help pay for the show. Find out who's cashing in on the extra exposure....(Continue Reading)
Product Placement Makes a Virtual Leap
You've seen product placement in movies and on TV. Now product placement is branching out into an area where the possibilities are virtually endless - video games.......(Continue Reading)
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