|
MasterCard Fields a Full Lineup Keying on Baseball's All-Star Game - several professional sports marketing briefs - Brief Article
MasterCard will stage a slew of baseball-themed marketing activities around Major League Baseball's All-Star Game July 10 at Seattle's Safeco Field....(Continue Reading)
NFL Sacks 'Power' Ploy; MLB Aims for One Voice - professional sports marketing - Brief Article
The NFL is pulling the plug on "Feel the power," its four-year-old ad campaign that developed into an overall promotional theme for the league. In a ......(Continue Reading)
LPGA's Durkin Focused on New Messaging - Ladies Professional Golf Association cheif marketing officer Karen Durkin - Brief Article
Most executives only dream about a 1.4 golf handicap, but Karen Durkin, newly promoted to svp/CMO at the Ladies Professional Golf Association, achieved ......(Continue Reading)
Which Professional Dallas Sports Team is Your Favorite?
Come vote in our poll. Tell us which professional sports team in Dallas is your favorite.......(Continue Reading)
Valuing Professional Sports Franchises: An Econometric Approach
Valuing Professional Sports Franchises: An Econometric Approach...(Continue Reading)
Sports Industry Careers
Learn about careers in the sports industry - athletes, coaches, broadcasters, writers, and marketing professionals - Links to additional information including professional associations, publications, and job listings...(Continue Reading)
|