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The future is bright with consumer-led innovation: complex consumers pose marketing challenges that can be overcome when innovative dairy brands develop
Contemporary, lifestyles and values have produced four mega trends that are driving innovation in consumer goods. The trends--convenience, health, mood ......(Continue Reading)
effects of progressive levels of interactivity and vividness in Web marketing sites, The
This experiment examines interactivity and vividness in commercial web sites. We expected increased levels of interactivity and vividness would lead to ......(Continue Reading)
Top 10 Marketing Books You Should Be Reading
Just when you thought you had wrapped up your list of New Year's resolutions, I have one more for you and the rest of your management team: A strategic ......(Continue Reading)
Radio May Take Backseat to Ringtones For Debut of New Music
Cingular Wireless today announced "Cingular Sounds", a new marketing concept and music program that launches new singles as ringtones on wireless phones either before they are heard anywhere else, or simultaneous with their debut on radio. The band,...(Continue Reading)
Growth Mining - revenue and profit growth in retailing
Retail Forward assesses the success of the Growth Miners, those retailers that have achieved long-term significant revenue and profit growth despite a challenging environment....(Continue Reading)
ResidenSea Appoints New CEO
Robert Riley is New CEO of ResidenSea...(Continue Reading)
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