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DDB Seattle - marketing strategy for the Hutchinson Cancer Research Center - Brief Article
Best use of radio Rain or shine. In Seattle those words are the mantra for how people live their lives--and plan their media campaigns. To mark the 25th anniversary of the Fred Hutchinson Cance...(Continue Reading)
The Test Drive - ethnographic research and marketing research
THE TEST DRIVE.(ethnographic research and marketing research)...(Continue Reading)
A key strategy to revenue growth: the right marketing infrastructure: not all successful revenue strategies are focused externally. Sometimes the strongest
Rather than examining strategies and programs that build revenue, this month's column looks at marketing organizational structure and resources and how their unique deployment can achieve desired r...(Continue Reading)
Market Research on a Budget
Researching your target market can provide you with sound and objective data. The problem is that market research can be extremely expensive, so how can you do the research if you are on a tight budget? Low-cost market research is not impossible, you...(Continue Reading)
Marketing Plan - Strategies for Researching the Market
Market research does not have to be costly nor does it have to be a complex process....(Continue Reading)
Job Search Success
The goal of this series is to help you conduct a more successful and less nerve-wracking job search....(Continue Reading)
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