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A key strategy to revenue growth: the right marketing infrastructure: not all successful revenue strategies are focused externally. Sometimes the strongest
Rather than examining strategies and programs that build revenue, this month's column looks at marketing organizational structure and resources and how their unique deployment can achieve desired r...(Continue Reading)
Nestle's market wars: the food giant is drawing on local expertise to put marketing at the heart of its global growth strategy
Peter Brabeck's office in Nestle's headquarters in Vevey, a small town in French-speaking Switzerland, overlooks the glassy waters of Lake Geneva and ......(Continue Reading)
REVIEW: Planning Your Internet Marketing Strategy - A Doctor Ebiz Guide. - book review
INTERNET BUSINESS NEWS-(C)1995-2002 M2 COMMUNICATIONS LTD Are you planning an Internet startup, or are you re-launching or launching a business online? If so then "Planning Your Internet Marke...(Continue Reading)
FINA's new marketing strategy draws complaints from swimmers
American Brendan Hansen is unhappy that he's had to change his usual prerace routine at this week's World Short Course Championships. Instead of parading to the pool deck and quickly taking off his warmup clothes to stretch, he must now......(Continue Reading)
What's Your Marketing Attitude?
As a business owner you may not lacking in the knowledge of marketing techniques, but what about your marketing attitude? Are you sabotaging your own marketing efforts by carrying the wrong attitude? Put your marketing attitude to the test in this gu...(Continue Reading)
Market Strategies
An examination of stock market strategies....(Continue Reading)
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