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Shock treatment: shock value may grab attention, but it can put your company's image at risk. Science has a better way - Marketing: Tactics
WHAT'S OFFENSIVE MARKETING? Like pornography, it's hard to define, but we usually know it when we see it. In the race to grab audience' attention, some ......(Continue Reading)
Good science or good marketing? - Editorial - hormone therapy
Has medical practice gotten ahead of medical science? It often seems so. The latest example involves the publication of a major study on hormone replacement ......(Continue Reading)
Taking Over the AIRWAVES - popular science magazines producing science television programs
Taking Over the AIRWAVES.(popular science magazines producing science television programs)...(Continue Reading)
Higher education textiles, apparel, clothing, textile science textile marketing apparel manufacturing management fashion merchandising
Higher education around the world specializing in textiles, apparel, clothing, textile science, textile marketing, apparel manufacturing management or fashion merchandising, collected by apparel and textiles expert, Jeffrey Silberman of the Fashion I...(Continue Reading)
Review of Composites International Magazine
A review Composites International, a trade magazine covering the worldwide composites industry....(Continue Reading)
How to Make a CD: A PoetÂ’s Perspective, page 4
More notes from the making of Bob Holman's first poetry CD, In with the Out Crowd... "Marketing is neither art nor science, and marketing poetry is filled with all the horrors of the triumph of capitalism.... the idea of poetry on CD is still finding...(Continue Reading)
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