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Permission Guru - Seth Godin discusses permission marketing - Brief Article - Interview
Permission Guru.(Seth Godin discusses permission marketing)(Brief Article)(Interview)...(Continue Reading)
Word of Mouth vs. Advertising: Battling for Consumers' Trust and Attention; Top marketers, Seth Godin debate issues in new blog and at conference
CHICAGO -- Top experts have come together to discuss the impact of word of mouth (WOM) on advertising at the "Word of Mouth vs. Advertising" ......(Continue Reading)
Invention Machine Named to Bestselling Author Seth Godin's 2004 Bull Market Directory
Business Editors/High-Tech Writers BOSTON--(BUSINESS WIRE)--May 17, 2004 Invention Machine Recognized for Goldfire Innovator(TM) - Software to ......(Continue Reading)
Seth Godin's Bootstrapper's Bible free for rest of November
I just learned about this, or I'd have let you know sooner. Marketing guru Seth Godin's e-book, The Bootstrapper's Bible is available for free download for the rest of November.Godin describes bootstrapping as follows:For me, a bootstrapper isn't a p...(Continue Reading)
Book of the Week
Seth Godin is a MARKETER and he writes books. His latest, All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World (Compare Prices), has wisdom for anyone who tries to introduce change, to re-shape an......(Continue Reading)
Change Your Customer's Behavior?
As Seth Godin attests in his new book, "All Marketer's Are Liars", marketing isn't about changing peoples minds. If your customer must change his mind, they must admit they are wrong. Customers hate to say they are wrong. Businesses have......(Continue Reading)
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