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Prestone Warms Up NFL Promos; SFX Shapes Up Its Jocks at UPMC - Prestone Products Corp - National Football League - SFX Sports Group - University of Pittsburgh
Prestone is on board as a new NFL promotional partner. The antifreeze maker will put $10 million, double its previous marketing spend, toward a supporting ......(Continue Reading)
NFL Sacks 'Power' Ploy; MLB Aims for One Voice - professional sports marketing - Brief Article
The NFL is pulling the plug on "Feel the power," its four-year-old ad campaign that developed into an overall promotional theme for the league. In a ......(Continue Reading)
SFX Uniting Divisions Under CMI, Aim to Leverage Lifestyle Synergies - Brief Article
Entertainment event marketer and producer SFX this week is forming a new lifestyle marketing agency, CMI. A division of SFX, CMI will consist of three ......(Continue Reading)
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