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Marketing value: a well-rounded marketing plan can showcase your Type-2 services
The CPA profession is undergoing numerous changes that are reshaping the way we practice and require increased attention to marketing. One key change ......(Continue Reading)
Noonan's Game Plan - Kevin Noonan; Association for Interactive Marketing - Interview
Noonan's Game Plan.(Kevin Noonan; Association for Interactive Marketing)...(Continue Reading)
Creating your marketing plan
"Having a marketing plan that is realistic and flexible is essential to the success of any business." --Ed Stone, Stone Communications For ......(Continue Reading)
What is in a Market Plan?
Many first-time business owners think that by simply placing an ad in a local newspaper or a commercial on a radio or a television station, customers will automatically flock to purchase their product or service. This is true to a......(Continue Reading)
Marketing Plan - Strategies for Researching the Market
Market research does not have to be costly nor does it have to be a complex process....(Continue Reading)
Build Business with Customer and Prospect Profiles
Customer profiles are simple, yet powerful, marketing tools. The more you know about your customers and potential customers, the more you can tailor your marketing to their wants and needs. Profiles also provide information you can use to give your c...(Continue Reading)
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