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Going To Extremes - marketing and extreme sports - Statistical Data Included
Byline: JOAN RAYMOND Andrew Royal isn't your typical couch potato. The 26-year-old from Cleveland, who works two jobs to finance his new mortgage payments, rarely sits glued to the tube - even wh...(Continue Reading)
Coke Vows New Sports Drink 'War' For Would-be Gator-Slayer Powerade - Coca-Cola Co. to boost marketing budget for Powerade as it hopes to take share from
Coca-Cola has vowed to boost the marketing budget for Powerade, its bulwark against category-dominating Gatorade, with the first leg of its new push ......(Continue Reading)
Spouted pouch energizes sales of sports drink: Jel Sert smoothly incorporated a state-of-the-art filler with extra capacity into existing operations
Spouted pouch energizes sales of sports drink: Jel Sert smoothly incorporated a state-of-the-art filler with extra capacity into existing operations.(Plants ......(Continue Reading)
Sports Fans in College More Likely to Binge Drink
College students who are sports fans are more likely to binge drink that non-fan students, according to a Harvard School of Public Health College Alcohol Study....(Continue Reading)
Three Steps to Defining Your Niche Market
Niche marketing allows you to develop a strong service or product presence in the chosen niches of your marketing area. Here are three steps that will help you define your niche market....(Continue Reading)
Time to End Alcohol Marketing in Sports Campaign Launched
TEAMS is a new, national campaign to reduce the promotion of alcoholic beverages to young people in America by promoting voluntary and governmental policies to reduce the association between alcohol marketing and sports....(Continue Reading)
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