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Does sex in advertising really affect viewers?
Sex in Advertising: Perspectives on the Erotic Appeal. Edited by Tom Reichert and Jacqueline Lambiase. Mahwah, NJ: Lawrence Erlbaum Associates, 2003, ......(Continue Reading)
Diageo names agency - Marketing - Diageo Chateau & Estate Wines - Butler Shine & Stern - Brief Article
Diageo Chateau & Estate Wines, Napa, Calif., selected Butler Shine & Stern (BS&S) as its advertising agency of record. BS&S will be responsible for all ......(Continue Reading)
PERSPECTIVES ON ADVERTISING RESEARCH: Views from Winners of the American Academy of Advertising Outstanding Contribution to Research Award
ABSTRACT: To gather insights about the current state and future directions of advertising research, as well as to obtain a glimpse of its evolvement over ......(Continue Reading)
Preparing for the GMAT?
Don't miss out on a free eCourse that helps you prepare for the GMAT. Business Majors Guide Ajeet Khurana has your daily GMAT questions.......(Continue Reading)
Stern Pulled from Air and Slapped with Ad Bill
Citadel Broadcasting has pulled Howard Stern off the air at four of the company's stations for saying those two dreaded words on free airwaves: satellite radio. Stern also says he's been sent a $200,000 advertising bill for all the plugs......(Continue Reading)
Disney Promotion Wins at Orange Bowl
Fans who went to the Orange Bowl received a big surprise for attending. Disney gave away a ticket to each person to celebrate the 50th anniversary of Disneyland. If every ticket is used, the promotion could cost around $4.3 million.......(Continue Reading)
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