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Healthcare Marketing, Sales and Service: an Executive's Companion
Healthcare Marketing, Sales and Service: An Executive's Companion John F. O'Malley 2001, 167 pp $63 softcover As a consequence of regulated reimbursement, operational overhead, and clinical...(Continue Reading)
CRM grows up: CRM can transform the role and financial impact of healthcare organizations' marketing initiatives
When customer relationship management CRM) came on the health scene approximately six years ago, some viewed it with skepticism and primarily saw it ......(Continue Reading)
Strategic supply cost management physician preference without deference: adopting a strategic approach to managing supply chain costs can lead to a productive
Strategic supply cost management physician preference without deference: adopting a strategic approach to managing supply chain costs can lead to a productive ......(Continue Reading)
Marketing Workshops
These marketing workshops will help you jumpstart your marketing strategy and plan whether you are a new business or just in need of some fresh ideas....(Continue Reading)
Market Analysis
It seems like everyone involved in the stock market is interested in predicting where it is going in the immediate future. Many financial professionals promote market analysis, which looks at various factors and attempts to predict future movement ba...(Continue Reading)
Coupons for Prescription Drugs
Why pharmaceutical companies are offering coupons for prescription drugs, and where you can get them....(Continue Reading)
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