Strategic Marketing Concepts

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Philips Electronics Drives Global Digitalization At CES 2000; Industry Influencer Forges Forward with New Products, Strategic Partnerships & Key Technology
Royal Philips Electronics: Philips Electronics Drives Global Digitalization At CES 2000; Industry Influencer Forges Forward with New Products, Strategic ......(Continue Reading)

Using Marketing Concepts to Enhance Student Enrollment in Colleges of Agriculture
Static or declining enrollments have become issues for many Colleges of Agriculture (COA), especially those competing for enrollment-based university resources. Curriculum changes, in the absence of...(Continue Reading)

A comparative analysis of strategic marketing practices of high-growth U.S. family and non-family firms
Abstract This article provides an analysis of strategic marketing practices of high-growth family and non-family firms in the United States. Strategic ......(Continue Reading)

Market Strategies
An examination of stock market strategies....(Continue Reading)

Guerrilla Marketing
The Guerrilla Marketing concept was created by Jay Conrad Levinson. It has become a phrase that has taken on the meaning of mean non-traditional, low-cost, highly effective marketing effort. Use the resources below to learn how you can become a guerr...(Continue Reading)

What Role Does Your Logo Play in Your Branding Strategy?
The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer. You can do this effectively by recognizing the role that your logo plays in your b...(Continue Reading)


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