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Why consumer research matters to suppliers
In April's column we looked at the multiple voices within the OEM customer that suppliers have to consider as they build their "voice of the industrial ......(Continue Reading)
Electro-Federation Canada Offers Market Research
Responding to member demand for additional marketing services, Electro-Federation Canada (EFC), Mississauga, Ontario, Canada, now offers full-service ......(Continue Reading)
Market research in public education: AASA keeps its ear to the ground to devise strategic messages
Most likely, as you are reading this, survey research is being conducted somewhere in your state, city or even neighborhood. Political candidates are ......(Continue Reading)
Marketing Plan - Strategies for Researching the Market
Market research does not have to be costly nor does it have to be a complex process....(Continue Reading)
Market Research on a Budget
Researching your target market can provide you with sound and objective data. The problem is that market research can be extremely expensive, so how can you do the research if you are on a tight budget? Low-cost market research is not impossible, you...(Continue Reading)
Discover and Crush Your Brand Barriers
When creating your brand strategy for a product or service it is important to perform a careful analysis to determine principal barriers that you may come in contact with. These barriers are also known as market conditions that can keep your product...(Continue Reading)
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