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STUDY: RETAIL MARKETING STRATEGY NEEDED.(Brief Article)
Holy Toledo!(General Motors' marketing strategy for its OnStar navigation system)...(Continue Reading)

Holy Toledo! - General Motors' marketing strategy for its OnStar navigation system
Byline: ALISON STEIN WELLNER FOR WANNABE CHEFS, PICTURES SPEAK LOUDER THAN WORDS. THE MEMO Golden baked bread, steaming hot from the oven. Cool banana ......(Continue Reading)

Culinary Feat - KitchenAid's marketing strategy
Patience Is a Profit Center.(direct marketing strategy)...(Continue Reading)

Elements in the Situational Analysis
Before developing any given marketing strategy it is important to conduct some form of analysis. This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provid...(Continue Reading)

Internet Marketing for Entrepreneurs: Website Strategy, Search Engine Marketing, Online Publicity
It's impossible to talk about an entrepreneurial marketing strategy these days without talking about your online marketing. There's more to it than just having a website: search engine optimization, online publicity, business weblogs, and more....(Continue Reading)

Market Research on a Budget
Researching your target market can provide you with sound and objective data. The problem is that market research can be extremely expensive, so how can you do the research if you are on a tight budget? Low-cost market research is not impossible, you...(Continue Reading)


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